The numbers are in, and the results are surprising. By shifting your focus from cost per mail piece to cost per attendee, you can actually magnify your evangelism budget for better results. Let me explain. None of us are truly focused on the dollars spent, ...

This spring, over fifty churches from across three East Coast Conferences participated in the Living with Hope event. This initiative was a new venture for SermonView; to see if we could apply our in-depth marketing strategies to a multi-church event and still see a good ...

Typically, it is in the best interest of a local church to utilize the services of a professional mailing house for your mailers. This is because when we run your mailing we’ll be able to get you the lowest postage rates for your area—in most ...

“I tell you, I’m not an evangelist!” said Eugene Prewitt, pastor of the Arkadelphia 61-member church. “I haven’t been trained for evangelism, but there’s a desire in me to do this kind of work.” Pastor Prewitt’s meetings in Fall 2014 used archaeology as the vehicle ...

The year 2014 has been a breakthrough year for evangelism marketing at SermonView. After 5 years of some success, grinding it out and learning from our mistakes, we suddenly found a marketing focal point that worked better than anything we’d ever seen. As we honed ...

“Evangelism isn’t dead!” exclaimed Dr. Roger Walter, senior pastor of the Vancouver, Wash., church. “I still believe that Adventist churches grow differently.” Dr. Walter recently wrote a blog post about his experience holding the “Apocalypse of Hope” prophecy seminar. SermonView’s role was to develop a ...

One of the great disconnects in the Adventist church in North America is that many members have a distaste for Bible prophecy—even though it was likely Bible prophecy that led their parents and grandparents to join the church in the first place. When SermonView started doing ...

When I talk with pastors and church leaders about some of the success God has given us in evangelism marketing—2x, 3x and even 4x previous response rates—one of the first things I often hear is, “I want to see these covers!” Now, we’re happy to show ...

With 178 people on opening night, the Jewish-Adventist evangelistic series last May in Vancouver, Wash., clearly struck a nerve in the community. Coordinated by David Cairns, over the next 17 days of the series there were a consistent number of people in attendance, with an ...

Marketing is vital for a successful evangelistic series. And to be most effective, you need to have a multi-touch approach. This allows your campaign to be more than one-dimensional in order to reach a greater number of people. For example, instead of just using direct ...

Here’s an article from the February 2014 issue of Ministry magazine. It was written by Shane Anderson, a classmate of mine back at Walla Walla University when we were both theology majors. He believes that public evangelism still works, and has evidence to back it up: In my ...

The last couple of weeks have been unseasonably warm here in the Pacific Northwest, and last Sunday was especially hot. My kids pulled out the slip-n-slide, and spent the afternoon staying cool with their neighborhood friends. Then they heard that magical sound coming down the ...