Case Study Results: How does direct mail hold up against digital advertising?

Lori BallCase-studies, Evangelism Practices, Fall Evangelism, From the Field, Marketing Tools

Digital advertising including video advertising has a proven record of being more effective than just written word ads. Last year, online video made up 82% of all consumer traffic, a 15-fold increase in just 5 years. At SermonView, when we see stats …

The Evangelism Funnel

Larry WitzelEvangelism Practices, Fall Evangelism, Marketing Practices, Marketing Tools

As evangelists, our goal is to help people with no connection to our church become baptized members who are fully engaged in the life of the church. In a sense, …