The real question should be, how do you increase the likelihood of responses in general. The fact is, no matter where the pre-registration came from (mailer, social media, drove by the banner outside your church, etc.) you can increase the likelihood of someone coming to opening night of your event if you reach out to them shortly after they pre-register. Reaching out and making a personal connection does two things:
1. It reminds anyone who registered online that this is an in-person event coming up soon.
2. It makes people feel seen, whether they filled out a card or an online form. And when we are seen, we are more likely to engage.
We recommend a phone call or text since they’ve already received an automated email confirmation about their pre-registration.
When you first reach out you could say something like:
“Hi! I am from the team hosting The Promise Prophecies. I just saw you registered to attend the event and I am so glad you are planning to join us! I wanted to reach out and introduce myself in case you have any questions or prayer requests throughout this seminar.”
Then on opening night send them a text saying:
“Hi, [their first name], it’s [your name] again from The Promise Prophecies. The series starts tonight, and I am so glad that you’re coming! Please let me know if there is anything you need. See you there!”
Providing additional resources is a key part of building trust with your guests during your series.
Offering a free gift will help your guests feel valued and remember their experiences with your church after the series has concluded. Knowing this, there are a number of required resources to help your event run smoothly and help your team connect with your guests.
These resources include:
- Study Guides
- Appeal Cards
- IIW Bible Studies
- 3 sharing books from Adventist Book Center
- Bibles from Andrews University Press
These items are also listed in your Event Coordinator & Guest Connection guide and on the host site with links to the different ministries where you can purchase each resource.
Many of your guests may have just experienced their first introduction to Bible prophecy through this event, so perhaps now is the time to introduce them to their loving Creator, or to take a closer look at who Jesus is as our Savior.
We have some book recommendations that are a natural next step for your guests to read, however, we also recommend that you continue meeting with them at your church for an event or in a small group setting after experiencing The Promise Prophecies has concluded.
No one likes to feel rejected, and this can definitely feel disappointing. Although we don’t know what prompted them to request a Bible study, and then not respond to you, we do know the responded to the ad. They expressed an interest in learning more about God or the Bible.
It is important to remember that unless someone directly asks you to stop contacting them, they are not a lost opportunity. Byron Corbett suggests you make 7 attempts to connect with your unresponsive lead. After that, continue to show them that you and the Bible are a source of Good News and encouragement. You never know when you will be ready to take that next step, so it’s important to just be ready.
The online ads your leads see won't prescribe a specific Bible study, but rather, promote a theme. (You may end up offering a variety of Bible studies throughout the year.) Check the offer details within each lead's profile in InterestTracker to see the theme of the ad that they responded to.
Considering the theme of each ad someone responds to allows you to choose the Bible study that best represents your church and also directly speaks to their spiritual interest, which will encourage a positive response at your initial meeting and continued connection.
Because we are constantly testing and adjusting our Bible study ads for improvement, these are not the only ads we will use for your campaign. These do, however, represent the ad themes we've seen work best.